GLOBAL ONE NEWS (G1) — Fast food giant Burger King has pulled out a recent advertisement after facing an online backlash.
This online video commercial in New Zealand for Burger King’s new product “Vietnamese Sweet Chilli Tendercrisp Burger” was criticized for being racist and “culturally insensitive.”
The advertisement, which had 2.9 million views, showed Western people eating a burger with giant chopsticks.
The video is reminiscent of the 2018 Dolce and Gabbana advertisement in China that showed a Chinese model struggling to eat Italian food with chopsticks.
One Tweeter user said, “I thought brands learned their lesson after the D&G chopsticks fiasco… then again I’m not surprised.”
Burger King apologized in a statement on April 8 and admitted the advertisement was “insensitive.” It added, “The ad does not reflect our brand values regarding diversity and inclusion.”