UNITED NEWS INTERNATIONAL (UNI) — The International House of Pancakes, or IHOP, announced June 11 that its name will change to International House of Burgers.

It’s only a temporary change in an effort to reach a wider audience, as the company adds seven new types of hamburgers to its menu.

Many restaurant giants took shots at IHOP for the promotion.

Burger King changed its logo on its social media to “Pancake King.”

Waffle House joined in, tweeting, “Even though we serve delicious burgers … we know our roots.”

Wendy’s, no stranger to roasting its rivals, responded to a fan asking about their thoughts on the change, saying, “Can’t wait to try a burger from the place that decided pancakes were too hard.”

It’s not just restaurants having a little fun online, the baseball team Philadelphia Phillies posted a video to its Twitter of the “P” in its name flipping to a “B.”