UNITED NEWS INTERNATIONAL (UNI) — The new “Peter Rabbit” movie sparked backlash after it opened in theaters.

“Peter Rabbit” is based off the children’s book classic written by British author Beatrix Potter.

But in the movie, a human character is hit with blackberries by a group of bunnies including Peter, after which he suffers an allergic reaction.

The character then collapses and has use an EpiPen to treat himself.

Organizations like the Kids With Food Allergies Foundation said it is “harmful to our community.”

Viewers took to Twitter with the hashtag #BoycottPeterRabbit while more than 10,000 people signed a petition calling on Sony Pictures to apologize for “depicting food allergy bullying.”

The filmmakers and Sony Pictures released a joint statement on Feb. 11, stating food allergies are a serious issue and said, “We sincerely regret not being more aware and sensitive to the issue.”